Evaluation of the mode1

Evaluation of the mode1 - Evaluation of the model For...

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Evaluation of the model. Although we've just noted some ( evaluative ) criticisms of the manipulative model, in this section we can draw some general conclusions about the value of the model. n general, while it seems evident that newspaper owners, for example, do try to manipulate the content of their publications to reflect their own economic, political and ideological preferences, these attempts need to be located in a much stronger theoretical framework than that produced by manipulation theorists. At root, the manipulative framework rests upon a number of assumptions about the behaviour of a Capitalist ruling class that are not sustainable empirically . The most obvious of these is the idea that because members of a ruling class have a common class background this automatically means that they: a. Know exactly what their class interests are. b. Co-operate with other member of this class to ensure these interests are satisfied. The following model, therefore, attempts to cover much of the same theoretical ground as the manipulative model, using a different form of Marxist analysis . B: The Hegemonic Model of Media Content. 1. An outline of the model. The hegemonic model represents an attempt to create a much more flexible Marxist model of news production and media content , one that avoids some of the rigidities of the manipulative model while also being highly critical of the role of the
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This note was uploaded on 01/17/2012 for the course SCIE SYG2000 taught by Professor Bernhardt during the Fall '10 term at Broward College.

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Evaluation of the mode1 - Evaluation of the model For...

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