In this respect - In this respect, the development of the...

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In this respect, the development of the mass media is not simply a question of the technology being available, therefore it can be exploited. Not only do political, economic and ideological struggles determine the way in which technology is allowed to develop and be exploited, they also determine the form of this development / exploitation (for example, in relation to questions such as whether the media should be State owned, privately owned or, indeed, a mixture of both. ..). Although, as I noted earlier, the term mass media is applied to all media that reach a mass audience (which is not too surprising really, when you think about it), we are going to concentrate mainly on just two of the many media available in our society: a. Newspapers / magazines. b. Television / radio. Aside from the important time and space considerations I keep mentioning (perhaps we would have more of them if I didn't keep using valuable time and space to say why we can't have any more of them), these two general areas are probably the most significant in terms of overall audience size in Britain and, for this reason, are perhaps the most interesting in terms of various forms of sociological analysis. As you will, no-doubt, be aware, our society is one in which the pace of technological change is extremely rapid. Over the past 30 years, for example, we have experienced technological change on a vast scale: In 1963, for example (admittedly before I was born, but I've read the books), television was valve-based (you had to wait five minutes after switching the television on for it to "warm-up") and newspapers were produced using traditional type-setting techniques and machinery. Computers, on the other hand, were machines that filled whole rooms. Over a period of 30 years we have seen the widespread introduction of, first, transistor technology (the technology that allowed you to unplug the "wireless" from the mains and carry it around in your hand - so I've been told) and, more- recently, silicon chip technology (the ability to "print" electrical circuits on wafer thin slices of silicon). These technological developments have lead us into colour broadcasting, stereo and quadraphonic wide-screen television; video recorders and cameras are now commonplace (about one third of all homes in Britain own a video recorder, which is a strange and baffling fact, since its fairly common knowledge that only children under the age of 12 actually know how to operate the things). Compact disks, digital tape recorders, personal computers and so forth are all widely-available as affordable, mass produced, consumer goods. Silicon chip technology has revolutionized the way newspapers are produced
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This note was uploaded on 01/17/2012 for the course SCIE SYG2000 taught by Professor Bernhardt during the Fall '10 term at Broward College.

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In this respect - In this respect, the development of the...

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