Introducti19 - Introduction Thus far we have looked in...

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Introduction Thus far we have looked in broad terms at two main sets of ideas: 1. Firstly, ideas relating to the way in which the mass media is owned in our society and the historical tendency of media organizations (like other economic organizations in Capitalist society) towards increasing concentration of ownership and conglomeration of interests. 2. Secondly, ideas relating to the concepts of culture and ideology. In basic terms, the attempt to define and operationalise these concepts in a generalized way. We can now start to bring these ideas together by trying to outline different sociological interpretations of the relationship between economic ownership and control, on the one hand, and the concepts of culture and ideology on the other. In this respect we should be able to arrive at: a. An evaluation of the significance of media ownership in our society (as it relates to culture and ideology) and, b. An evaluation of the significance of the distinction that can be made between
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Introducti19 - Introduction Thus far we have looked in...

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