Introductio9 - Module 4 Introduction Mass Media and Popular...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Module 4 Mass Media and Popular Culture Introduction In previous Study Packs we've laid the groundwork for an understanding of the general relationship between the concepts of media ownership and control , culture and ideology . In this Study Pack, therefore, we need to look at this relationship in a bit more detail. Specifically, we are going to apply these concepts to a particular sociological problem , namely the social process whereby media content is selected and presented to an audience . Before we consider this process, however, it is necessary to recap some of the ideas we have already established. We can characterise a culture as a " way of life "; that is, as a shared system of beliefs about the nature of the social world that incorporates certain values , attitudes and norms of behaviour . Cultures usually involve a number of different ideologies (ways of explaining the things we see and experience), although one ideology is always dominant (that is, most widely held in society). An ideology is a " world view " - a framework of related ideas that provides us with a context through which we can "make sense" of the information that surrounds us in our daily lives. We use
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/17/2012 for the course SCIE SYG2000 taught by Professor Bernhardt during the Fall '10 term at Broward College.

Page1 / 3

Introductio9 - Module 4 Introduction Mass Media and Popular...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online