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Unformatted text preview: Ownership and Control... For Functionalists, the relationship between ownership and control of the media centres on the importance of there being a range of views on offer through newspapers, magazines, television and so forth. In this respect, social stability is considered to be best-preserved by there being a reasonably wide range of different media from which people can choose. Specifically, ownership and control is seen as being separated. The function of owners (individuals or multiple shareholders) is an economic one, whilst the function of management (the controllers of media output) is one of ensuring the content of the media appeals to as wide a range of people as possible. Thus, highly popular publications (for example, daily newspapers selling millions of copies) sit alongside more-spet publications (those that cater for minority tastes). Ultimately, in a democratic society the consumer will determine the success or failure of an enterprise; the content of the media, in this respect, is seen to be largely consumer-...
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- Fall '10