Ownership and Control

Ownership and Control - Ownership and Control. From this...

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Ownership and Control. .. From this perspective, "social reality" is actively constructed by people acting in various ways. However, human behaviour is not random and uncoordinated; rather it is constrained and shaped by social structures (the massive web of social relationships that people enter into in their everyday lives as members of a particular society). This central contradiction between structural imperatives (the need to make profits and so forth) and human consciousness (the ability of people to interpret social reality in a multitude of different ways) is resolved through the cultural system in society. That is, powerful groups are able to construct and impose a definition of social reality by interpreting the social world in various ways and transmitting that interpretation across society as a whole. The main concept used to express this idea is that of a "dominant ideology". That is, one ideology (amongst many possible conflicting ideologies) dominates all others in society. This concept gets around the problem of explaining how and why various conflicting views can exist within a society and directs the analysis of the role of the media away from a relatively simple conception of a ruling class imposing its views to
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Ownership and Control - Ownership and Control. From this...

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