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Unformatted text preview: the glass is half full, whilst a pessimistic individual might claim that the glass is half empty. Both, in this instance, are correct, but the important point to note is that the ideological perspective of each individual (optimism or pessimism) determines the way in which they interpret the same phenomenon. Having looked at various perspectives on culture, ideology, ownership and control, as they relate to the mass media in very general terms, our next task is to look at the more specific implications these perspectives have for their explanations of the way in which social reality is actively constructed in our society. We can start to do this in the following Notes by looking at various sociological models relating to the way in which media organizations attempt to construct and impart a particular "world view" of our society....
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- Fall '10