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Unformatted text preview: One of the reasons the Conservative party elected David Cameron as their leader was his positive media image 2. The media can often determine an agenda that politicians tend to follow. For example, recent Home Secretaries have been critical of judged imposing lenient sentences against criminals 3. Newspapers can reinforce their readers to vote for a particular party. However, it is debateable as to how much impact the press really has upon voting behaviour. The media often shows political bias, particularly newspapers (e.g. the Daily Mail supports the Conservatives, and the Daily Mirror favours the Labour party). However, the TV is more objective. For example the BBC is officially neutral. Other TV stations do occasionally show a slight bias, such as Sky news....
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- Fall '10