The Mass Media - The Mass Media Culture and Ideology In...

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The Mass Media, Culture and Ideology. In this section we will be looking specifically at the area of the syllabus given-over to a consideration of the relationship between the mass media, ideology and culture. More specifically, I want to do a couple of things here: 1. Firstly, to outline the concepts of mass media, culture and ideology (with the focus mainly being on the latter). 2. Secondly, to relate the idea of ideology to ownership and control in various ways. To begin with, therefore, we can note some definitions of the above concepts: 1. Mass Media . David Barrat ("Media Sociology") offers the following, fairly straightforward, definition of "mass media" when he notes that: "The mass media is a convenient shorthand term usually used to describe all those forms of communication that reach large audiences. It includes film, television, radio, newspapers…” He further notes: "Sociological research into the mass media has been uneven. Certain forms have received a good deal of attention while others have been relatively neglected. In particular, television and the press have been studied much more thoroughly than other forms of mass communication.". 2. Ideology . This is an idea that we will develop at some length, mainly because: a. It is a key sociological concept. If you can grasp the basic ideas involved in relation to the concept of ideology it will prove very useful to you in the understanding of all aspects of the A-Level course. b. The mass media transmits ideas to an audience and we need to understand both the content of these ideas (since it would be useful to know exactly what information is being transmitted to an audience) and the possible effect that exposure to such ideas is likely to have. In this respect, questions of ownership and control come into significant play here and we will need to develop these two concepts (ownership and ideology) as they relate to one another in our society.
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Since ideology is such a key sociological concept, it's not surprising that we have a fairly wide range of definitions available to us. To begin with, therefore, consider the following definitions I've chosen to illustrate this concept.
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1. "An ideology is a pattern of ideas, both factual and evaluative [that is, related to the values we all hold about the nature of the social world as we see it], which claims to explain and legitimise the social structure and culture of a particular group in society and which seems to justify social actions which are in accordance with that pattern of
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This note was uploaded on 01/17/2012 for the course SCIE SYG2000 taught by Professor Bernhardt during the Fall '10 term at Broward College.

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The Mass Media - The Mass Media Culture and Ideology In...

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