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Exam 3 Study Guide

Exam 3 Study Guide - Exam 3 Study Guide(Chapters 8 9 10 and...

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Exam 3 Study Guide (Chapters 8, 9, 10, and 11) Chapter 8: Radio Programming Important Terms: Local Programming - Definition: original programming produced by the radio station in its studios or from locations in its immediate service area Prerecorded or Syndicated Programming - Definition: programming obtained by the station from a commercial supplier, advertiser, or program producer from outside the station Network Programming - Definition: regularly scheduled programs that run at the same time each day at every station on the network Local Live Production - Definition: station employs its own announcers and newscasters Live-Assist Production - Definition: station uses syndicated programming but retains local announcers Semiautomation - Definition: station uses syndicated producer for majority of programming Turnkey Automation - Definition: fully automated radio stations that take one of two main forms; satellite dish and control board (most common) or hard drives and digital cart machines that work with a computer console Voice-Tracking - Definition: a radio technique in which a disk jockey records his audio for a program and all other elements are added later by a computer; makes it possible for one DJ to do programs for several different stations Target Audience - Definition: specific group a radio or TV program is trying to attract Demographics - Definition: science of categorizing people based on easily observed traits Psychographics - Definition: research that uses personality traits to segment the audience
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Hot Clock - Definition: a useful chart that outlines a radio station’s programming schedule - Looks like the face of a clock - Three mains types of info: commercial time positions, promotional positions, programming - Schedules music, commercials, new, sports, promotions…any on-air sound - Provides programmers with a visual image of their “sound” and allows them to compare their program proposals to those of competing stations - Spot Sets are the commercial and promotional segments of the hot clock Clutter - Definition: when too many commercials and other nonprogram material are broadcast during commercial breaks. - 8-18 minutes of commercials per hour is the norm Segue - Definition: the area of overlap on the format wheel where one program element ends and another begins (pronounced “segway”) Call-ins - Definition: telephone calls to the station that are logged to determine how listeners feel about certain songs, artists, and personalities on the station Call-outs - Definition: short 5-10 second selections of the music (known as hooks) are played over the phone and listeners are asked to rate the song as one they like a little, are unsure about, or like a lot Playlists - Definition: lists of songs published by stations on specific formats that are used by major record labels to gauge what gets airplay Tip Sheets - Definition: Billboard, Radio and Records Auditorium Tests - Definition: research technique that tests popularity of records by playing them in
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