This preview shows pages 1–3. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Exam 3 Study Guide (Chapters 8, 9, 10, and 11) Chapter 8: Radio Programming Important Terms: Local Programming- Definition: original programming produced by the radio station in its studios or from locations in its immediate service area Prerecorded or Syndicated Programming- Definition: programming obtained by the station from a commercial supplier, advertiser, or program producer from outside the station Network Programming- Definition: regularly scheduled programs that run at the same time each day at every station on the network Local Live Production- Definition: station employs its own announcers and newscasters Live-Assist Production- Definition: station uses syndicated programming but retains local announcers Semiautomation- Definition: station uses syndicated producer for majority of programming Turnkey Automation- Definition: fully automated radio stations that take one of two main forms; satellite dish and control board (most common) or hard drives and digital cart machines that work with a computer console Voice-Tracking- Definition: a radio technique in which a disk jockey records his audio for a program and all other elements are added later by a computer; makes it possible for one DJ to do programs for several different stations Target Audience- Definition: specific group a radio or TV program is trying to attract Demographics- Definition: science of categorizing people based on easily observed traits Psychographics- Definition: research that uses personality traits to segment the audience Hot Clock- Definition: a useful chart that outlines a radio station’s programming schedule- Looks like the face of a clock- Three mains types of info: commercial time positions, promotional positions, programming- Schedules music, commercials, new, sports, promotions…any on-air sound- Provides programmers with a visual image of their “sound” and allows them to compare their program proposals to those of competing stations- Spot Sets are the commercial and promotional segments of the hot clock Clutter- Definition: when too many commercials and other nonprogram material are broadcast during commercial breaks.- 8-18 minutes of commercials per hour is the norm Segue- Definition: the area of overlap on the format wheel where one program element ends and another begins (pronounced “segway”) Call-ins- Definition: telephone calls to the station that are logged to determine how listeners feel about certain songs, artists, and personalities on the station Call-outs- Definition: short 5-10 second selections of the music (known as hooks) are played over the phone and listeners are asked to rate the song as one they like a little, are unsure about, or like a lot Playlists- Definition: lists of songs published by stations on specific formats that are used by major record labels to gauge what gets airplay Tip Sheets- Definition: Billboard, Radio and Records Auditorium Tests- Definition: research technique that tests popularity of records by playing them in...
View Full Document
This note was uploaded on 01/19/2012 for the course TELE 3010 taught by Professor L.benjamin during the Fall '07 term at University of Georgia Athens.
- Fall '07