Notes 11-12

Notes 11-12 - Lecture Notes: Friday, November 12th Rules...

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Lecture Notes: Friday, November 12 th Rules and Regulations (Continued) Regulatory Forces (8 Key Components) 5. Industry Lobbyists a. Lobbyist – person who represents a special interest and tries to influence legislators’ voting behavior b. Many times considered a negative force in the policy-making process, BUT they are often regarded as necessary means to information b.i. Help lawmakers understand the effects that pending bills may have on various societal groups c. The National Association of Broadcasters (traditionally the most influential lobbyist group for the broadcasting industry), the National Cable Television Association (NCTA) ( NAB s rival in cable industry), and many other groups are lobbying organizations in the broadcasting and cable industries. d. Easier for lobbyists to stop something negative from happening than to make something positive happen d.i. Most successes involve blocking legislation d.i.1. Ex. 2004 – broadcasts lobbyists stopped Congress’s attempt to tax analog spectrum space e. The average citizen is underrepresented by lobbyist groups (too much time and
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Notes 11-12 - Lecture Notes: Friday, November 12th Rules...

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