Notes 11-17 - Lecture Notes Monday November 17th...

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Lecture Notes: Monday, November 17 th Self-Regulation and Ethics Ethics refers to the right way of doing things (in a broad sense) … BUT by who’s standards? Is it ethical to try a vaccine on people in hopes of saving millions more? Was it ethical to drop the bombs on Hiroshima and Nagasaki? The amount of sexual content on TV per week almost doubled from 1998 to 2005. What does this say about society? Individuals are more accepting. Self-regulation in broadcasting and cable - Codes - written statements of principle guiding behavior o Common to all professions: medicine, law, journalism o There is NO one set standard - NAB (National Association of Broadcasters) o NAB code Established radio code in 1929, included TV 1952 Covered programming and advertising Revoked after anti-trust suit o 1990 – Voluntary programming principles adopted - Radio and TV News Directors Association o Code of broadcast news ethics - Society of Professional Journalists o Code for objectivity and press responsibility - American Advertising Federation (part of Better Business Bureau) o Code for truthfulness in advertising - THESE CODES ARE NOT BINDING – OK, let’s make our industry better..this is the right way of doing things, not legally obligated, not law (based on self-regulation guided by ethics) o Don’t always have the effect they’re intended to have -
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