Summary | Chapter 02 | Public Relations | ThinkSpot | Pearson

Summary | Chapter 02 | Public Relations | ThinkSpot | Pearson

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How Is the Field of Public Relations Changing? p. 26 In the past, individuals entering the field of public relations were often former journalists, but that is no longer the case because public relations has evolved beyond publicity and media relations. Public relations is now widely recognized as its own distinct academic discipline in colleges and universities throughout the world. Competition and conflict management are more essential than ever to organizations in a complex world where public acceptance and support are key to a company’s or a nonprofit group’s success. Which Personal Qualifications, Attitudes, and Abilities Help Professionals Succeed in Public Relations? p. 28 Those who plan careers in public relations should have the following abilities: writing skills, research ability, planning expertise, problem-solving ability, and business/economic competence. Which Types of Careers Are Available in Public Relations? p. 32 Public relations professionals are employed in a variety of fields: corporations, nonprofits, entertainment and
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Unformatted text preview: sports, politics and government, education, and international organizations and businesses. How Much Do Public Relations Professionals Earn? p. 34 Entry-level salaries are higher in public relations than in many other communications fields. A person with 1 or 2 years of experience can earn a salary of approximately $36,000, whereas a more experienced professional can earn a six-figure salary. Although the gender gap has somewhat narrowed, in general women working in PR earn less than men. QUESTIONS for Review and Discussion 1. The text says that former journalists often don’t always make a good transition to public relations work. Explain why this is so. 2. Public relations people work for a variety of organizations. Which type of organization would you prefer if you were to pursue work in public relations?...
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This note was uploaded on 01/17/2012 for the course LIBERAL AR 1101 taught by Professor Daniels during the Fall '11 term at Georgia Southern University .

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