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PR Exam 1 - Your location Assessments > View All...

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View Attempt 1 of 1 Title: Quiz 1 Started: September 23, 2011 12:28 AM Submitted: September 23, 2011 1:31 AM Time spent: 01:03:12 Total score: 36/40 = 90% Total score adjusted by 0.0 Maximum possible score: 40 Done 1. Most professional membership groups believe that the primary purpose of establishing codes of ethics is Student Response Value Correct Answer Feedback A. enforcement. B. boosting membership totals. C. as a “warning” signal. D. education and information. 100% 2. Which of the following is NOT one of the five essential abilities for a PR practitioner? Student Response Value Correct Answer Feedback A. Problem- solving ability B. Networking 100% C. Research ability D. Writing skill 3. The Creel Committee is best known as Your location: Assessments View All Submissions › View Attempt
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Student Response Value Correct Answer Feedback A. a group of muckrakers that helped break down the power of robber barons. B. the forerunner to the Public Relations Society of America. C. a group headed by Elmer Davis that shaped propaganda in World War II. D. an assembly of premier communicators that provided a profound public relations boost to American efforts in World War I. 100% 4. Many practitioners are limited in their professionalism by a Student Response Value Correct Answer Feedback A. situationalist perspective. B. "technician" mentality. 100% C. low budget. D. biased media corps. 5. The first president to make extensive use of press conferences was Student Response Value Correct Answer Feedback
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A. Theodore Roosevelt. 100% B. Andrew Johnson. C. Harry Truman. D. Franklin Roosevelt. 6. Magazines in particular, are increasingly blurring the line between news features and advertisements. Student Response Value Correct Answer True 100% True 7. Which of the following is accurate with regard to the relationship between public relations and advertising? Student Response Value Correct Answer Feedback A. Advertising is more focused on internal audiences than public relations. B. Advertising is usually more costly. C. Public relations is narrower in scope. D. Advertising is usually seen as more credible than public relations. 0% 8. Planning is the bridge between research and communication in public relations.
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Student Response Value Correct Answer True 100% True 9. PRSA is the largest national public relations organization in the world. Student Response Value Correct Answer True 100% True 10. Public relations practitioners write primarily for segmented, targeted audiences, and are less inclined to appeal to the masses.
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