Exam 2 - Your location: Assessments > View All Submissions...

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View Attempt 1 of 1 Title: Quiz 2 Started: October 13, 2011 1:12 AM Submitted: October 13, 2011 2:33 AM Time spent: 01:20:39 Total score: 39/40 = 97.5% Total score adjusted by 0.0 Maximum possible score: 40 Done 1. It is important to conduct copy testing with the targeted audience before publication and distribution to ensure that _____. Student Response Value Correct Answer Feedback A. no critical information is missing B. the target audience understands the material 100% C. company brand integrity is not compromised D. typographical and grammar errors can be corrected before publication Score: 1/1 2. Public relations and human resource departments sometimes clash over who is responsible for_______. Student Response Value Correct Answer Feedback A. hiring B. salary and benefits Your location: Assessments View All Submissions › View Attempt
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C. external communications D. employee communications 100% Score: 1/1 3. Which country has more public relations firms than all the other nations combined? Student Response Value Correct Answer Feedback A. China B. Canada C. the United States 100% D. Japan Score: 1/1 4. Public relations firms are increasingly emphasizing the ____ aspect of their services to clients. Student Response Value Correct Answer Feedback A. writing B. event planning C. counseling 100% D. conflict management Score: 1/1 5. According to one survey, clients believe that ______ are the most important criteria for judging a PR firm. Student Response Value Correct Answer Feedback A. knowledge of and experience in the client's industry B. referrals from other
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C. objectivity and credibility D. meeting deadlines and keeping promises 100% Score: 1/1 6. A _____________ chart shows the activities that need to be done (on the left), and the days, weeks, or months during which the activities need to be done (on the right). Student Response Value Correct Answer Feedback A. bar B. line C. Venn D. Gantt 100% Score: 1/1 7. According to accepted management theory, public relations is a _____________ function. Student Response Value Correct Answer Feedback A. tertiary B. staff 100% C. circle D. line Score: 1/1 8. What is the most expensive form of research?
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This note was uploaded on 01/17/2012 for the course LIBERAL AR 1101 taught by Professor Daniels during the Fall '11 term at Georgia Southern University .

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Exam 2 - Your location: Assessments > View All Submissions...

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