joesucks - A tactics program 100 outcomes B C inputs D...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
A. tactics. B. program outcomes. 100% C. inputs. D. strategies. Score: 1/1 39. A Gantt chart is essentially a Student Response Value Correct Answer Feedback A. two-sided calendar matrix. 100% B. survey summary. C. budget. D. listing of objectives. Score: 1/1 40. The “media uses and gratification” theory of communication has a premise of a passive audience that depends heavily on persuasion devices. Student Response Value Correct Answer False 100% False Score: 1/1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Which is the most frequently outsourced public relations activity? Student Response Value Correct Answer Feedback A. event planning. B. writing and communications. 100% C. publicity. D. strategy and planning initiatives. Score: 1/1 37. A scale (oftentimes with five points) that probes depth of feeling among respondents is called a Student Response Value Correct Answer Feedback A. Thurstone scale. B. content analysis. C. Likert-type scale. 100% D. semantic differential. Score: 1/1 38. Objectives are usually stated in terms of Student Response Value Correct Answer Feedback
Background image of page 2
34. An intercept interview would most likely occur in a Student Response Value Correct Answer Feedback A. shopping mall 100% B. pairing with ethnographic procedures C. political campaign D. stealth, front-group campaign Score: 1/1 35. To public relations practitioners, human resources, advertising and marketing are often seen as sources of: Student Response Value Correct Answer Feedback A. income. B. inspiration. C. storylines or media hooks. 0% D. friction. Score: 0/1 36.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Planning should be the first step in any public relations process. Student Response Value Correct Answer False 100% False Score: 1/1 32. Secondary research refers to data or information that originally comes from another source. Student Response Value Correct Answer True 100% True Score: 1/1 33. A retainer fee in a public relations firm essentially means that the firm is Student Response Value Correct Answer Feedback A. on call. 100% B. subjective toward the client. C. involved primarily in legal practices. D. global or conglomerate in nature. Score: 1/1
Background image of page 4
C. qualitative research D. usually 8- 12 participants Score: 1/1 29. In general, public relations spend about what percentage of their budgets on research?
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 18

joesucks - A tactics program 100 outcomes B C inputs D...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online