Printing Flashcards for PRCM 3040_ Koofers

Printing Flashcards for PRCM 3040_ Koofers - Primary...

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Primary Research produced when new and original information is generated through a research design that is directed to answer a specific question Types of Primary research Content analysis interviews focus groups copy tests ethnography surveys Content Analysis the systematic and objective or categorizing of information. intercept interview people are literally intercepted in public places and asked there opinions Focus Groups A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging. Ethnography observation of individual or group behavior, often through role-play Secondary Research Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. Types of Secondary Research
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Printing Flashcards for PRCM 3040_ Koofers - Primary...

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