PR. Quiz4. Ch. 10-12 - Reilly McJury...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Reilly McJury <reillymcjury@gmail.com> Intro to PR. Quiz4. Ch. 10-12 1 message Laura Jefferson <lmjefferson@hotmail.com> Wed, Nov 16, 2011 at 7:48 PM To: Reilly McJury <reillymcjury@gmail.com>, Reilly McJury <rm02057@georgiasouthern.edu> 1. A satellite media tour involves “global travel” by a celebrity to promote his or her achievement or upcoming event. Student Response Value Correct Answer True 0% False Score: 0/1 2. The most widely used document issued by practitioners to news media is the Student Response Value Correct Answer Feedback A. fact sheet B. media advisory C. news release 100% D. pitch letter Score: 1/1 3. PR Newswire and Business Wire are: Student Response Value Correct Answer Feedback A. media databases B. electronic news services C. broadcast outlets 0% D. media watchdogs Score: 0/1 4. A public service announcement is generally “paid” in nature. Student Response Value Correct Answer True 0% False Score: 0/1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
5. Online has the strongest emotional impact of all media. Student Response Value Correct Answer True 0% False Score: 0/1 6. A headline is a part of a dateline in a typical news release. Student Response Value Correct Answer False 100% False Score: 1/1 7. Which is NOT a reason to use the inverted pyramid technique of writing releases? Student Response Value Correct Answer Feedback A. It allows for more creativity in writing. 100% B. Editors usually read just the first three or four lines of the release. C. Readers don’t always read the full story. D. Editors cut stories from the bottom. Score: 1/1 8. This group has the most discretionary income: Student Response Value Correct Answer Feedback A. ages 35-44 B. ages 45-54 C. ages 65-74 100% D. ages 55-64 Score: 1/1 9. A critical public that isn’t convinced by fads, vote consistently, are more avid consumers of mass media, are an excellent source of volunteers, and are extremely health-conscious are
Background image of page 2
volunteers, and are extremely health-conscious are Student Response Value Correct Answer Feedback A. crystallizers B. seniors 100% C. elected officials D. business men and women Score: 1/1 10. Photo releases, employee newsletters, and media inquiries about employees are all especially important areas to consider with
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 11

PR. Quiz4. Ch. 10-12 - Reilly McJury...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online