chapter 4 - Reilly McJury ...

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Reilly McJury <[email protected]> ThinkSpot Public Relations quiz results for chapter 4 1 message [email protected] <[email protected]> Thu, Sep 1, 2011 at 4:40 PM To: [email protected] ThinkSpot Public Relations quiz results for chapter 04: The Growth of a Profession You got 20 out of 20 questions correct. The correct answers are marked below, along with your incorrect responses. 1: Correct According to public relations historian Karen Miller Russell, Ivy Lee was the first person to begin using "handouts" or press releases in _____. [ ] 1939 [ ] 1888 [ ] 1951 [x] 1906 2: Correct Some PR historians have characterized the Rosetta Stone as _____. [ ] the world's first newspaper [x] a publicity release touting the pharaoh's accomplishments [ ] a publicity release for Olympic Games organizers [ ] a papal publicity release to promote the Holy Crusades 3: Correct Your text describes the _____ in America as the golden age of the press agent. [x] 1800s [ ] 1850s [ ] 1920s [ ] 1900s 4: Correct _____ is known as the master of the pseudoevent.
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[ ] Tom Thumb [ ] Ivy Lee [x] Phineas T. Barnum [ ] John Burke 5: Correct
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chapter 4 - Reilly McJury ...

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