Chapter 7 - Reilly McJury <reillymcjury@gmail.com>...

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Reilly McJury <reillymcjury@gmail.com> ThinkSpot Public Relations quiz results for chapter 7 1 message thinkspotquizzes1@thethinkspot.com <thinkspotquizzes1@thethinkspot.com> Wed, Sep 28, 2011 at 8:04 PM To: reillymcjury@gmail.com ThinkSpot Public Relations quiz results for chapter 07: Communication and Measurement You got 0 out of 20 questions correct. The correct answers are marked below, along with your incorrect responses. 1: Incorrect How did the World Wildlife Fund and its PR partners measure the success of their first Earth Hour campaign? [ ] by the number of homes in which lights were turned off [ ] by the number of Earth Hour t-shirts sold [x] by the media coverage of this event [ ] by the number of people attending the event 2: Incorrect In a public relations campaign, communication is _____. [ ] the process of getting the public to communicate its needs to the client [ ] the process of creating a plan that will meet the established goals [ ] the process of establishing goals [x] the process and the means by which objectives are achieved 3: Incorrect In an integrated public relations media model, _____ is an example of one-on-one communication. [x] lobbying
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This note was uploaded on 01/17/2012 for the course LIBERAL AR 1101 taught by Professor Daniels during the Fall '11 term at Georgia Southern University .

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Chapter 7 - Reilly McJury &lt;reillymcjury@gmail.com&gt;...

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