Chp 5 quiz - Home > Chapter 5 > Multiple Choice Quiz...

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Multiple Choice Quiz (See related pages) Results Reporter Out of 10 questions, you answered 3 correctly with a final grade of 30% 3 correct (30%) 7 incorrect (70%) 0 unanswered (0%) Your Results: The correct answer for each question is indicated by a . 1 INCORRECT Enlightened carmakers hired women designers, engineers, and marketing executives to better understand the way women decide to buy cars. They learned that A) meeting the expectations of men during the car purchasing process, was more difficult that meeting those of women. B) Men make the majority of car purchasing decisions. C) most women dislike the car-buying experience. D) men, rather than women, value storage space and effortless parking from a car. E) sleek interiors and exteriors are really not too important in the final car-buying decision. Feedback: Page: 111 LL: 2 AACSB: 3 Carmakers have learned that women, more than men, dislike the car-buying experience. In particular, women dread the price negotiations that are often involved in buying a new car. 2 CORRECT The five stages a buyer passes through in making choices about which products and services to buy include problem recognition, information search, alternative evaluation, purchase decision, and postpurchase behavior. This is referred to as the A) ultimate consumer buying sequence. B) VALS typology. C) purchase decision process. D) consumer purchase procedure. E) stages of consumption. Feedback: Page: 112 LO: 1 LL: 1 AACSB: 3 Key term definition—purchase decision process. 3 INCORRECT When Marlon saw the television ad for chocolate-stuffed Oreo cookies, he knew exactly what he wanted to eat. Marlon's information search was shorted by the appearance of a __________. A) personal source B) consumer-controlled source C) public service announcement D) family source E) marketer-dominated source Feedback: Page: 112 LO: 1 LL: 3 AACSB: 3 Marketer-dominated sources of information originate with the sellers of products and services. They include advertising, salespeople, and point-of-purchase displays in stores. Marlon saw a TV ad for the Oreo cookies. 4 CORRECT
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This note was uploaded on 01/17/2012 for the course LIBERAL AR 1101 taught by Professor Daniels during the Fall '11 term at Georgia Southern University .

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Chp 5 quiz - Home > Chapter 5 > Multiple Choice Quiz...

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