Flashcards Table on Public Relations_ Chapter 10

Flashcards Table on Public Relations_ Chapter 10 - Home...

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Brain Games Polls Quiz Maker Related Tools: Home Flashcards Flashcards » » Public Relations: Chapter. .. » Table View Register Login Public Relations: Chapter 10 Hide All Show All Shuffle Side A Side B PR must develop communication strategies and processes to influence the course of conflicts how? to the benefits of the organizationto the benefit of the organization's constituents what is the use of pr to influence the course of a conflict, and ultimately a crisis? strategic conflict management what are the key components of strategic conflict management? - strategic- achieving- management- planned action- competition- striving- conflict- sharp opposition What occurs when two or more groups of an organization vie for the same resources? compeition what occurs when two groups direct their efforts against each other? conflict the most competition lies where? b/w competition for profit, rather than nonprofit competition- eye on. ..conflict- eye on. .. the prizethe opposition Proffesional practice and competition/conflict:your organizations behavior must be? honorable/defensible Proffesional practice and competition/conflict:your organization must be? ethical Proffesional practice and competition/conflict:your organizations mission must be? worthy Proffesional practice and competition/conflict: your advocacy of the organization has? integrity Your organization works at creating? mutual benefit a pr professional will need to look where before dealing w/competition or conflict campaigns? needs of organization and managing those conflicts dealing with issues early on equals? more efficentmorally correct stance-driven approach? - determine stance of the organization- stance determines strategy stance-driven approach is based on what informal, unstated approach? "it depends" threat appraisal model? situational demands and organizational resource Threat appraisal model: which deals with required efforts, danger, and uncertainty? situational demands Threat appraisal model: which deals with knowledge, time, finance, and management? organizational resource Two other important approaches to conflict, aside from "it depends." 1- many factors determine stance2- stance can change with events these two principles form the basis for what model? contigency theory Explain this model? five external variables and six internal external? 1- external threats2 industry specific environment3 general political/social environment4 external public characteristics5 the issue under consideration Internal? 1 general corporate/organizational2 characteristics of th pr
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Flashcards Table on Public Relations_ Chapter 10 - Home...

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