PRCh3quiz - PR Practices Chapter 3 Quiz 1. This is the...

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PR Practices Chapter 3 Quiz 1. This is the value system by which a person determines what is right or wrong: a. Judgment b. Code of conduct c. Licensing d. Ethics 2. This is the world’s largest national public relations organization with some 22,000 members organized into 110 chapters across the U.S.: a. The International Association of Business Communicators b. The International Public Relations Association c. The Public Relations Society of America d. The National School Public Relations Association 3. The PRSA’s Code of Ethics includes these core values: a. Advocacy and Honesty b. Expertise and Independence c. Loyalty and Fairness d. All of the above 4. The PRSA Code states “You should not give an expensive gift to a journalist as a bribe so that he or she will write favorable stores about the organizations or its products/services.” This falls under the Code’s provision about: a. Ensuring Fair Competition b. Protecting the Free Flow of Information c. Safeguarding Confidences
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This note was uploaded on 01/17/2012 for the course LIBERAL AR 1101 taught by Professor Daniels during the Fall '11 term at Georgia Southern University .

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PRCh3quiz - PR Practices Chapter 3 Quiz 1. This is the...

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