Advertising Exam 1001 - Advertising Exam 1 Name_...

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Name_________________________________ Advertising Exam 1 SP_09 Instructions: There are 100 multiple choice questions, choose the best answer. Each question is valued at 1 point (for a total of 100). 1 36 71 2 37 72 3 38 73 4 39 74 5 40 75 6 41 76 7 42 77 8 43 78 9 44 79 10 45 80 11 46 81 12 47 82 13 48 83 14 49 84 15 50 85 16 51 86 17 52 87 18 53 88 19 54 89 20 55 90 21 56 91 22 57 92 23 58 93 24 59 94 25 60 95 26 61 96 27 62 97 28 63 98 29 64 99 30 65 100 31 66 32 67 33 68 34 69 35 70
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adv_09S_01 Name:____________________________ 1. An advertisement by Dawn dishwashing liquid that invites you to visit DawnSavesWildlife.com to learn how the product is being used to help our environment is an example of: A. trade advertising. B. product advertising. C. nonproduct advertising. D. noncommercial advertising. E. professional advertising. 2. Which of the following is a major drawback to the use of personal selling? A. Its low frequency and reach B. Its high per-customer costs C. Its inability to convey large amounts of information D. Its ineffectiveness as a motivator E. Its ineffectiveness to build brand value 3. In the receiver dimension of advertising, _____ are the people in the real world who comprise the ad's target audience. A. personae B. actual consumers C. sponsorial consumers D. implied consumers E. creatives director 4. A horse stable operator, who reads an ad for a worming medicine made by Pfizer Animal Health, decides to call the toll-free number provided in the ad to see if the company can deliver 40 doses of its worming medicine before Saturday morning. In the context of the advertisement, this is referred to as: A. acting as a source. B. providing feedback. C. creating a persona. D. using bi-lateral marketing communications. E. creating a new communication channel. 5. In order to convey the benefits of sponsorship to a potential sponsor, the Fort Worth Stock Show Rodeo would most likely use _____. This enables the marketer to answer the prospect's questions on the spot. A. personal selling B. direct-response advertising C. a sales promotion D. public relations E. nonproduct advertising 6. Which of the following activities refers to all the planned messages that companies and organizations create and disseminate to support their marketing objectives and strategies? A. Personal selling B. Publicity C. Marcom D. The communications process E. Promotion
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7. Advertising reaches us through a channel of communication referred to as a(n): A. feedback. B. medium.
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This note was uploaded on 03/02/2011 for the course UNKNOWN 33 taught by Professor Gr during the Spring '11 term at Minot State University.

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Advertising Exam 1001 - Advertising Exam 1 Name_...

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