Lecture%206%20SWOT%20and%20Business%20Strategy

Lecture%206%20SWOT%20and%20Business%20Strategy - 01/18/12...

Info iconThis preview shows pages 1–11. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 01/18/12 6-1 STRATEGIC MANAGEMENT CHAPTER 6 Strategy Formulation: SWOT & Business Strategy Mgt 4199 01/18/12 6-2 Situational Analysis-- process of finding a strategic fit between external opportunities and internal strengths while working around external threats and internal weaknesses Mgt 4199 01/18/12 6-3 IFAS Maytag as Example Mgt 4199 01/18/12 6-4 EFAS Maytag as Example Mgt 4199 01/18/12 6-5 SFAS Matrix Mgt 4199 01/18/12 6-6 Situational Analysis Niche -- Need in the marketplace that is currently unsatisfied Mgt 4199 01/18/12 6-7 Situational Analysis SWOT -- Internal Strengths/Weaknesses External Opportunities/Threats Mgt 4199 01/18/12 6-8 TOWS Matrix Mgt 4199 01/18/12 6-9 Business Strategy Mgt 4199 Strengths on OpportunitiesAttack Weaknesses on Threats.Retreat Opportunities on Weaknesses...Maneuver Threats on StrengthsDefend 01/18/12 6-10 Porters Competitive Strategies Generic Competitive Strategies -- Lower Cost strategy...
View Full Document

Page1 / 20

Lecture%206%20SWOT%20and%20Business%20Strategy - 01/18/12...

This preview shows document pages 1 - 11. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online