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Lecture%206%20SWOT%20and%20Business%20Strategy

Lecture%206%20SWOT%20and%20Business%20Strategy - 6-1...

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Unformatted text preview: 01/18/12 6-1 STRATEGIC MANAGEMENT CHAPTER 6 Strategy Formulation: SWOT & Business Strategy Mgt 4199 01/18/12 6-2 Situational Analysis-- process of finding a strategic fit between external opportunities and internal strengths while working around external threats and internal weaknesses Mgt 4199 01/18/12 6-3 IFAS – Maytag as Example Mgt 4199 01/18/12 6-4 EFAS – Maytag as Example Mgt 4199 01/18/12 6-5 SFAS Matrix Mgt 4199 01/18/12 6-6 Situational Analysis Niche -- – Need in the marketplace that is currently unsatisfied Mgt 4199 01/18/12 6-7 Situational Analysis SWOT -- – Internal • Strengths/Weaknesses – External • Opportunities/Threats Mgt 4199 01/18/12 6-8 TOWS Matrix Mgt 4199 01/18/12 6-9 Business Strategy Mgt 4199 Strengths on Opportunities……Attack Weaknesses on Threats……….Retreat Opportunities on Weaknesses...Maneuver Threats on Strengths……………Defend 01/18/12 6-10 Porter’s Competitive Strategies Generic Competitive Strategies -- – Lower Cost strategy...
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Lecture%206%20SWOT%20and%20Business%20Strategy - 6-1...

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