Lecture%207....Corporate%20Strategy

Lecture%207....Corporate%20Strategy - Strategy Formulation:...

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01/18/12 7-1 Strategic Maangement Strategy Formulation: Corporate Strategy
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01/18/12 7-2 Corporate Strategy 3 Key Issues – Firm’s directional strategy Firm’s portfolio strategy Firm’s parenting strategy
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01/18/12 7-3 Corporate Directional Strategies
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01/18/12 7-4 Corporate Strategy Directional Strategy – Orientation toward growth Expansion, contraction, status quo Concentration or diversification Internal development or acquisitions, mergers, or alliances
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01/18/12 7-5 Corporate Strategy Directional Strategy – 3 Grand Strategies Growth strategies Stability strategies Retrenchment strategies
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01/18/12 7-6 Corporate Strategy Growth Strategies -- External mechanisms Mergers Acquisitions Strategic alliances
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01/18/12 7-7 Corporate Strategy Growth Strategies -- 2 Basic forms Concentration Diversification
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01/18/12 7-8 Corporate Strategy Basic Concentration Strategies -- Vertical growth Horizontal growth
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This note was uploaded on 01/18/2012 for the course MGT 4199 taught by Professor Staff during the Spring '08 term at Kennesaw.

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Lecture%207....Corporate%20Strategy - Strategy Formulation:...

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