Lecture%208...Functional%20Strategy

Lecture%208...Functional%20Strategy - 8-1 STRATEGIC...

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Unformatted text preview: 01/18/12 8-1 STRATEGIC MANAGEMENT 4199 Lecture 8 Strategy Formulation: Functional Strategy & Strategic Choice Mgt 4199 01/18/12 8-2 Functional Strategy The approach a functional area takes to achieve corporate and business unit objectives and strategies by maximizing resource productivity Mgt 4199 01/18/12 8-3 Functional Strategy Marketing Strategy • Product • Promotion • Price • Place Mgt 4199 01/18/12 8-4 Functional Strategy Marketing Strategy – – Advertising and promotion • Push strategy • Pull strategy Mgt 4199 01/18/12 8-5 Functional Strategy Marketing Strategy – – Pricing • Skim pricing • Penetration pricing • Dynamic pricing Mgt 4199 01/18/12 8-6 Functional Strategy Financial Strategy – Capital Structure – Cash Management – Currency Management – Merger and Acquisition – etc Mgt 4199 01/18/12 8-7 Functional Strategy R&D Strategy (Process and Product)– – Technological leader – Technological follower – Open innovation Mgt 4199 01/18/12 8-8...
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Lecture%208...Functional%20Strategy - 8-1 STRATEGIC...

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