Chapter_06 cont

Chapter_06 cont - STEPS IN THE SAMPLING PROCESS Define the...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
STEPS IN THE SAMPLING PROCESS Define the Population Specify Sampling Frame Specify Sampling Method Determine the Sample Size
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Sample Size Determination All You Can Afford Approach Statistical Approach national samples (1,000 - 1,200 respondents) regional samples (500 - 600 respondents) local samples (350 - 450 respondents)
Background image of page 2
STEPS IN THE SAMPLING PROCESS Define the Population Specify Sampling Frame Specify Sampling Method Determine the Sample Size Specify Sampling Plan
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
STEPS IN THE SAMPLING PROCESS Define the Population Specify Sampling Frame Specify Sampling Method Determine the Sample Size Specify Sampling Plan Select the Sample
Background image of page 4
Factors Affecting Sample Size for Probability Designs Variability of the population characteristic under investigation Level of confidence desired in the estimate Degree of precision desired in estimating the population characteristic
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
When estimating a population mean n = (Z2CL)(σ2/e2) When estimates of a population proportion are of concern n = (Z2CL)([P x Q]/e2) Probability Sampling and Sample Sizes
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/18/2012 for the course MKTG 4100 taught by Professor Armentashchian during the Spring '12 term at Kennesaw.

Page1 / 8

Chapter_06 cont - STEPS IN THE SAMPLING PROCESS Define the...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online