Chapter_050 cont

Chapter_050 cont - Selecting a Survey Method Situational...

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Unformatted text preview: Selecting a Survey Method Situational characteristics Task characteristics Respondent characteristics Situational Factors Affecting Choice Budget Completion time frame Quality requirements Completeness of data Data generalizability Data precision Task Factors Difficulty of the task Stimuli needed Amount of information Topic sensitivity Respondent Participation Incidence Rate Diversity Respondent Characteristics Causal Research = Experiments Experiments are causal research designs that can identify cause- and-effect relationships between variables. Variable = a concept or construct that can have more than one value. Examples include demographics, attitudes, behaviors, etc. Experiments Causal research designs that can identify cause-and-effect relationships between variables A variable is an observable element or attribute of an item or event that can be measured Values manipulated by researcher Measures of effect Ind ep end en t V a r iab...
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Chapter_050 cont - Selecting a Survey Method Situational...

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