Chapters_0708 cont

Chapters_0708 cont - An Example of Nominal Scale Please...

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Please indicate your current martial status. __ Single, never married __ Married __ Single (divorced or separated) __ Widowed An Example of Nominal Scale
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Properties of Nominal Scale q The numeric values are merely the names of categories. q The numbers are used only to make categories distinct. q The values do not indicate any magnitude or relationship. q No arithmetic operations can be used on the numbers. q Statistical manipulation is limited (count, mode, q percentage, chi-square).
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Examples of Nominal Scale Region: Where do you live: _______ _______ _______ _______ South Midwest North West (=1) (=2) (=3) (=4)
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Examples of Nominal Scale Brand Choice: Which brand of soft drink did you last buy? _______ _______ _______ _______ Coke 7Up Pepsi Other (=1) (=2) (=3) (=4)
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Examples of Nominal Scale Ownership: Do you own a color TV? _______ _______ Yes No (=1) (=2)
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Ordinal Scales Ordinal scales allow the respondent to express “relative magnitude” between the raw responses to a question
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Which one statement best describes your opinion of an Intel PC processor? __ Higher than AMD’s PC processor __ About the same as AMD’s PC processor __ Lower than AMD’s PC processor An Example of Ordinal Scale
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Properties of Ordinal Scale Ü The numeric values show the order or sequence. Ü The values are not a measure of magnitude. Ü The interval between values does not indicate magnitude. Ü The values cannot be used in mathematical equations. Ü Statistical manipulation is somewhat limited (mode, median, percentage, chi-square, rank order correlation).
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Examples of Ordinal Scale Please rank the following five brands in terms of your preference by marking a 1 next to your most preferred
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This note was uploaded on 01/18/2012 for the course MKTG 4100 taught by Professor Armentashchian during the Spring '12 term at Kennesaw.

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Chapters_0708 cont - An Example of Nominal Scale Please...

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