Chapters_0708

Chapters_0708 - Questionnaire Design Measurement and...

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Questionnaire Design Measurement and Scaling
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Value of Questionnaires Value of Questionnaires Questionnaires . . . consist of a set of Questionnaires . . . consist of a set of questions and scales assembled to questions and scales assembled to gather primary data. gather primary data. Good questionnaires enable researchers Good questionnaires enable researchers to collect reliable and valid data. to collect reliable and valid data.
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Questionnaire Design Preliminary Decisions Exactly what information is required? Exactly who are the target respondents? What method of communication will be used?
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Questionnaire Design Decisions about Question Content Is this question really needed? Can the respondent answer the question correctly? Will the respondent answer the question correctly?
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The Demographic Section Commonly Used Demographic Variables a. Sex of respondent b. Age of respondent c. Educational level d. Employment status e. Marital status f. Zip code, or location of residence g. Annual family income h. Religious preference i. Occupation of respondent j. Racial or ethnic identity
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Chapters_0708 - Questionnaire Design Measurement and...

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