Distribution Types cont

Distribution Types cont - 9 The Retailing Concept •...

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Distribution Types 1
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Distribution Types 2
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Comparing Distribution Types 3
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Retail Strategy 4 MKTG 4300 – Spring 2012 Week 1
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Retail Strategy An overall plan for guiding a retail firm 5
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Steps in Strategic Planning 1. Define the type of business 2. Set short-term and long-term objectives 3. Determine the target market(s) 4. Devise an overall, long-term plan 5. Implement an integrated strategy 6
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Customer Orientation Coordinated Effort Value-Driven Goal Orientation Retailing Concept Retail Strategy 7
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The Retailing Concept Customer Orientation: 8
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The Retailing Concept Coordinated Effort:
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Unformatted text preview: 9 The Retailing Concept • Value-Driven: 10 The Retailing Concept • Goal Orientation: 11 In-Class Group Exercise 12 MKTG 4300 – Spring 2012 Week 1 In-Class Group Exercise Starbucks Coffee http://www.starbucks.com/ 13 For Next Class… 14 MKTG 4300 – Spring 2012 Week 1 Assignment #1 • For next class (01/17/12): Ø Find an article that discusses Starbucks’ current retail strategy Ø Bring a hard copy of the article to class 15 16 Individual Information Cards (available on GeorgiaVIEW Vista) Due: 01/17/12...
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This note was uploaded on 01/18/2012 for the course MKTG 4300 taught by Professor Mariakalamas during the Spring '12 term at Kennesaw.

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Distribution Types cont - 9 The Retailing Concept •...

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