MKTG%204300_Week%201%20%28Part%20I%29

MKTG%204300_Week%201%20%28Part%20I%29 - 7 MKTG 4300 Spring...

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MKTG 4300 – Spring 2012 Week 1 1 An Introduction to Basic Retailing Week 1 (Part I) – Jan. 12, 2012
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MKTG 4300 – Spring 2012 Week 1 Today’s Lecture Jan. 12, 2012 2
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MKTG 4300 – Spring 2012 Week 1 Assigned Readings Jan. 12, 2012 B&E (2010): Chapter 1 p: 7-9: “Retail Functions in Distribution” p: 9-10: “The Relationships among Retailers and their Suppliers” p: 14-15: “The Retailing Concept” p: 15-16: “The Total Retail Experience” 3
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MKTG 4300 – Spring 2012 Week 1 Material – Week 1 (Part I) Approaches to the study of retailing What is retailing? Distribution channels: Exclusive Intensive Selective 4
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MKTG 4300 – Spring 2012 Week 1 Material – Week 1 (Part I) Retail Strategy: Retailing concept In-class group exercise: Starbucks 5
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MKTG 4300 – Spring 2012 Week 1 Approaches to the Study of Retailing 6
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MKTG 4300 – Spring 2012 Week 1 Approaches to the Study of Retailing
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Unformatted text preview: 7 MKTG 4300 Spring 2012 Week 1 Approaches to the Study of Retailing 8 MKTG 4300 Spring 2012 Week 1 What is retailing? 9 MKTG 4300 Spring 2012 Week 1 In-Class Exercise 10 MKTG 4300 Spring 2012 Week 1 Retailing 11 MKTG 4300 Spring 2012 Week 1 Retailing 12 MKTG 4300 Spring 2012 Week 1 Distribution Channels 13 MKTG 4300 Spring 2012 Week 1 A Typical Channel of Distribution Manufacturer Wholesaler Final Consumer Retailer 14 MKTG 4300 Spring 2012 Week 1 The Retailers Role in the Sorting Process 15 MKTG 4300 Spring 2012 Week 1 Multi-Channel Retailing A retailer sells to consumers through multiple retail formats 16...
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This note was uploaded on 01/18/2012 for the course MKTG 4300 taught by Professor Mariakalamas during the Spring '12 term at Kennesaw.

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MKTG%204300_Week%201%20%28Part%20I%29 - 7 MKTG 4300 Spring...

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