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MKTG%204300_Week%202%20%28Part%20I%29

MKTG%204300_Week%202%20%28Part%20I%29 - Customer service 4...

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MKTG 4300 – Spring 2012 Week 2 1 Relationship Retailing / Strategic Planning in Retailing Week 2 (Part I) – Jan. 17, 2012
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MKTG 4300 – Spring 2012 Week 2 Today’s Lecture Jan. 17, 2012 In-Class Group Exercise B&E (2010): Chapter 2 Other material 2
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MKTG 4300 – Spring 2012 Week 2 Assigned Readings Jan. 17, 2012 B&E (2010): Chapter 2 p: 28-31: “Value and the Value Chain” p: 33-36: “Customer Service” “Developing a Customer Service Strategy” p: 37: “London’s Topshop: Pulling Out All the Stops” 3
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MKTG 4300 – Spring 2012 Week 2 Material – Week 2 (Part I) Assignment #1: Starbucks What is value? Retailer relationships: Customer relationships
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Unformatted text preview: Customer service 4 MKTG 4300 – Spring 2012 Week 2 In-Class Group Exercise 5 MKTG 4300 – Spring 2012 Week 2 Assignment #1 Find an article that discusses Starbucks’ current retail strategy Bring a hard copy of the article to class 6 MKTG 4300 – Spring 2012 Week 2 Starbucks Starbucks Coffee http://www.starbucks.com/ 7 MKTG 4300 – Spring 2012 Week 2 Customer Orientation Coordinated Effort Value-Driven Goal Orientation Retailing Concept Retail Strategy 8 MKTG 4300 – Spring 2012 Week 2 Starbucks 9...
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