MKTG%204300_Week%202%20%28Part%20II%29

MKTG%204300_Week%202%20%28Part%20II%29 - Image Positioning...

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MKTG 4300 – Spring 2012 Week 2 1 Relationship Retailing / Strategic Planning in Retailing Week 2 (Part II) – Jan. 19, 2012
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MKTG 4300 – Spring 2012 Week 2 Today’s Lecture Jan. 19, 2012 Other material 2
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MKTG 4300 – Spring 2012 Week 2 Assigned Readings Jan. 19, 2012 B&E (2010): Chapter 3 p: 61-63: “Ownership and Management Alternatives” p: 68-71: “Image (Positioning)” p: 73-75: “Controllable Variables” p: 75-77: “Uncontrollable Variables” 3
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MKTG 4300 – Spring 2012 Week 2 Material – Week 2 (Part II) Retail strategy
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Unformatted text preview: Image Positioning Differentiation 4 MKTG 4300 Spring 2012 Week 2 5 Retail Strategy 5 MKTG 4300 Spring 2012 Week 2 Retail Strategy A carefully designed plan for achieving the retailers goals and objectives. The overall plan or framework of action that guides a retailer. 6 MKTG 4300 Spring 2012 Week 2 Minimal Retail Strategy 7 MKTG 4300 Spring 2012 Week 2 Elements of a Retail Strategy 8...
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MKTG%204300_Week%202%20%28Part%20II%29 - Image Positioning...

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