presentation 3 cont

presentation 3 cont - to create an image of the retailer in...

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Ownership and Management Alternatives Sole proprietorship: an unincorporated retail firm owned by one person Partnership: an unincorporated retail firm owned by two or more persons , each with a financial interest Corporation: a retail firm that is formally incorporated under state law; it is a legal entity apart from its officers 1
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Positioning The design and implementation of a retail mix
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Unformatted text preview: to create an image of the retailer in the customers mind relative to its competition. 3 Retail Mix 4 Selected Retail Positioning Strategies Neiman Marcus Sears Costco Tiffany & Co. The Gap Old Navy Home Depot 5 Positioning Approaches 6 Positioning Approaches 7 Differentiation What sets a retailer apart from the competition. 8 Differentiation 9 Differentiation 10...
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presentation 3 cont - to create an image of the retailer in...

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