Starbucks - processes - the value chain- that provides a...

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12 What is “Value”? 12 MKTG 4300 – Spring 2012 Week 2
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What is Value? Channel Perspective § Value is a series of activities and
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Unformatted text preview: processes - the value chain- that provides a certain value for the consumer Customer Perspective § Value is a perception that the shopper has of the value chain 13 Retail Value Chain 14...
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This note was uploaded on 01/18/2012 for the course MKTG 4300 taught by Professor Mariakalamas during the Spring '12 term at Kennesaw.

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