PS_Ch03 cont

PS_Ch03 cont - Steps in the Buying Process t The customer...

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Unformatted text preview: Steps in the Buying Process t The customer evaluates the proposals. t After selecting a preferred supplier, further negotiations may take place concerning price, delivery, or specific performance features. 1: Recognition of a need. 3: Development of detailed specifications. 8: Evaluation of product performance. 4: Search for qualified suppliers. 7: Place and receive the orders. 5: Acquisition and analysis of proposals. 2: Definition of the product-type needed. 6: Evaluation of proposals, selection of a supplier. 4-1 Steps in the Buying Process t An order is placed with the selected supplier. t Eventually, the product is shipped to the buying firm, which inspects the goods and then pays the supplier for the product. 1: Recognition of a need. 3: Development of detailed specifications. 8: Evaluation of product performance. 4: Search for qualified suppliers. 7: Place and receive the orders. 5: Acquisition and analysis of proposals. 2: Definition of the product-type needed. 6: Evaluation of proposals, selection of a supplier. 4-2 Steps in the Buying Process t The products performance is evaluated....
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PS_Ch03 cont - Steps in the Buying Process t The customer...

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