PS_CH09 cont

PS_CH09 cont - To demonstrate or not to demonstrate (must...

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To demonstrate or not to demonstrate ( must be prepared )
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Hints for developing visual aids Don’t place too much info on a visual ( 3 to 5 points MAX per slide ) Use bullets Don’t overload with numbers Clearly label each visual If possible, use graphics Use consistent art styles, layouts, and scales Check your visuals closely for erorrs
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Hints for utilizing visual aids Make sure they can see your visuals Mark and organize your visuals Don’t let visuals take over the presentation, they are part of the presentation, not all of it!! Make sure videos are fast paced and short Maintain proper control of the visuals Always relate features to benefits Have copies of visuals you can leave with the
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Don’t forget the goal of your meeting. Make sure the handouts look professional. on a page. Don’t drown your prospect in information. Consider when to distribute 10-4 Handouts Handouts are written documents provided to help buyers remember what was said.
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PS_CH09 cont - To demonstrate or not to demonstrate (must...

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