Campaign Themes

Campaign Themes - Campaign Themes CompanyorBrand...

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Campaign Themes Marlboro Marlboro Country Wheaties Breakfast of Champions BMW The ultimate driving machine Nike Just do it McDonald’s I’m lovin’ it Key Jewelers Every kiss begins with Kay Allstate You’re in good hands with Allstate Company or Brand Campaign Theme
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Test Your Knowledge Advertising campaign themes:  A)  Are always tactical in nature and design  B)  Set the tone or direction for all of the  individual ads that make up the  campaign  C)  Are typically designed by the client and  implemented by the agency  D)  Are usually used for ads that run in only  one  type of media vehicle  E)  Are described by all of the above 
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The Creative Brief Basic problem or issue the advertising must address Advertising and communications objectives Target audience Major selling idea or key benefits to communicate Creative strategy statement Supporting information and requirements
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This note was uploaded on 01/19/2012 for the course MKTG 4650 taught by Professor Tyramitchell during the Spring '12 term at Kennesaw.

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Campaign Themes - Campaign Themes CompanyorBrand...

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