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Creative Tactics for Television

Creative Tactics for Television - meeting Production...

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Creative Tactics for Television Sight Motion Sound 9-1
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The Power of Audio in Commercials Audio elements Voices Music Sound effects Presentation methods Voiceover Needledrop Jingles 9-2
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Top-10 Jingles 9-3
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Production Stages for TV Commercials Preproduction All work before actual shooting, recording Production Period of filming, taping, or recording Postproduction Work after spot is filmed or recorded 9-4
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Client Evaluation and Approval Client-side approvals Advertising or communications manager Product or brand managers Marketing director or vice president Legal department President or CEO Board of directors 9-5
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Preproduction Tasks Select a director Cost estimation and timing Choose production company Bidding Preproduction
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Unformatted text preview: meeting Production timetable Preproduction 9-6 Production Tasks Location Timing Talent Production 9-7 Postproduction Tasks Editing Processing Sound effects Audio/video mixing Opticals Approvals Duplicating Release/ shipping Postproduction 9-8 TV Commercial Production Costs 9-9 Evaluation Guidelines for Creative Output Is it consistent with marketing objectives? Is it consistent with creative strategy/objectives? Does it communicate what it’s supposed to? Is the approach appropriate for the audience? Is the message clear and convincing? Is the message overwhelmed by execution? Is the message appropriate for chosen media? Is the ad truthful and tasteful? 9-10...
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