Creative Tactics for Television

Creative Tactics - meeting Production timetable Preproduction 9-6 Production Tasks Location Timing Talent Production 9-7 Postproduction Tasks

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Creative Tactics for Television Sight Motion Sound 9-1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Power of Audio in Commercials Audio elements Voices Music Sound effects Presentation methods Voiceover Needledrop Jingles 9-2
Background image of page 2
Top-10 Jingles 9-3
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Production Stages for TV Commercials Preproduction All work before actual shooting, recording Production Period of filming, taping, or recording Postproduction Work after spot is filmed or recorded 9-4
Background image of page 4
Client Evaluation and Approval Client-side approvals Advertising or communications manager Product or brand managers Marketing director or vice president Legal department President or CEO Board of directors 9-5
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Preproduction Tasks Select a director Cost estimation and timing Choose production company Bidding Preproduction
Background image of page 6
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 10
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: meeting Production timetable Preproduction 9-6 Production Tasks Location Timing Talent Production 9-7 Postproduction Tasks Editing Processing Sound effects Audio/video mixing Opticals Approvals Duplicating Release/ shipping Postproduction 9-8 TV Commercial Production Costs 9-9 Evaluation Guidelines for Creative Output Is it consistent with marketing objectives? Is it consistent with creative strategy/objectives? Does it communicate what it’s supposed to? Is the approach appropriate for the audience? Is the message clear and convincing? Is the message overwhelmed by execution? Is the message appropriate for chosen media? Is the ad truthful and tasteful? 9-10...
View Full Document

This note was uploaded on 01/19/2012 for the course MKTG 4650 taught by Professor Tyramitchell during the Spring '12 term at Kennesaw.

Page1 / 10

Creative Tactics - meeting Production timetable Preproduction 9-6 Production Tasks Location Timing Talent Production 9-7 Postproduction Tasks

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online