Demographic Segmentation Ad

Demographic Segmentation Ad - Positioning Strategies...

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Demographic Segmentation Ad
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Benefit Segmentation Ad
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PRIZM Social Groups HIGH LOW $
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Test Your Knowledge All of the following are considered market coverage  alternatives  except A)  Undifferentiated  B)  Differentiated  C)  Concentrated  D)  Dispersed 
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Selecting a Target Market Determine how many segments to enter Determine which segments have the greatest potential 1 2
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Segments Undifferentiated Differentiated Concentrated
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Market Positioning Fitting the product or service to one or more segments of the broad market in such a way as to set it apart from competition
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Unformatted text preview: Positioning Strategies Attributes and Benefits Price/Quality Use/Application Product Class Product Users Competitors Cultural Symbols Positioning by Cultural Symbol The Marketing Planning Program Price Decisions Product Decisions Promotional Strategy Distribution Channels Branding Goals Build & foster relationships between the consumer and the brand Build & maintain brand awareness and interest Develop & enhance attitudes toward the company, product, or service...
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Demographic Segmentation Ad - Positioning Strategies...

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