Dolce & Gabbana’s Controversial, Offensive Ad

Dolce & Gabbana’s Controversial, Offensive Ad

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Dolce & Gabbana’s Controversial, Offensive Ad 21-1
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Attitudes Toward Sex in Advertising 21-2
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Advertising and Children Children's TV Watching Behavior Children watch an average of 22 hours of TV per week They see up to 30,155 commercials per year 80% of ads targeted to children cover: Toys Cereal Candy Fast food 21-3
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Perspectives on Ads for Children Advocates Argue That Children: Marketers Argue that Children: Lack the knowledge and skills to evaluate advertising claims Cannot differentiate between programs and commercials Must learn through socialization Must acquire skills needed to function in the marketplace 21-4
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Other Areas of Concern Areas of potential concern Cable television programming Internet ads Ads encouraging children to call 900 numbers
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Unformatted text preview: • An increase in toy-based programs • Marketing of violent films, music, games • Advertising and promotions in schools by companies like Coca-Cola 21-5 Social and Cultural Consequences Does advertising encourage materialism? Does advertising make people buy things they don’t need? Is advertising just a reflection of society? 21-6 Does advertising affect Society? 21-7 Advertising and Stereotyping Portrayal of women to reflect their changing role in society Portrayal of women as sex objects Ethnic stereotyping/ representation Gender stereotyping Sexual orientation Criticisms of Advertising With Regard to Stereotyping 21-8 Targeting Specific Markets 21-9...
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