Forms of Yellow Pages

Forms of Yellow Pages - Competition Disadvantages Clutter...

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Forms of Yellow Pages 13-1
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Pros and Cons of Yellow Pages Timeliness Market Fragmentation Lead Times Lack of Creativity Size Requirements Wide Availability Action Oriented Low Cost Frequency Non-Intrusiveness Advantages Disadvantages Clutter Trust 13-2
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Advertising in Movie Theaters High Exposure Emotional attachment Cost Attention Lack of Clutter Proximity Segmentation Advantages Irritation Disadvantages Cost 13-3
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Nontraditional Support Media Advertainment Product Placements Content Sponsorship Product Integration Others Ad-Supported VOD Branded Entertainment 13-4
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Branded Entertainment High Exposure High Frequency Media Support Source Association Low Cost/High Recall Targeting Bypass Regulations Advantages Viewer Acceptance Time of Exposure Lack of Control High Absolute Cost Limited Appeal Public Reactions
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Unformatted text preview: Competition Disadvantages Clutter Negative Placements 13-5 Measurement in Branded Entertainment Nielson Media Research Nielson-IAG Research Deutsch/iTVX Brand Advisers Services 13-6 Test Your Knowledge Which of the following is the best example of place-based media? A) Movie ads on popcorn bags B) Televisions in classrooms C) Interactive kiosks D) Internet banners E) Mobile billboards 13-7 Guerrilla Marketing a.k.a. Stealth Street Buzz Ambush Viral 13-8 Other Media Parking lot ads Gas station pump ads Place-based media Others Videogame ads 13-9 Alternative Media Awareness and Attention Cost Efficiencies Targeting Advantages Irritation Wearout Disadvantages 13-10...
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This note was uploaded on 01/19/2012 for the course MKTG 4650 taught by Professor Tyramitchell during the Spring '12 term at Kennesaw.

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Forms of Yellow Pages - Competition Disadvantages Clutter...

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