Full-Service Agencies

Full-Service - Full-Service Agencies Full range of marketing communication and promotion services Nonadvertising services Planning advertising

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Full-Service Agencies Performing research Selecting media Full range of marketing communication and promotion services Creating advertising Planning advertising Producing advertising Interactive capabilities Package design Nonadvertising services Public relations and publicity Sales promotions Strategic market planning Direct marketing
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Full-Service Agency Organization Chart
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Agency Services Research department May include account planners Media dept. obtains media space, time Marketing Services The link between agency and client Managed by the account executive Account Services Creation, execution of ads Copywriter artists, other specialists Creative Services Accounting Finance Human resources New business generation Mgmt & Finance
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Creative Boutiques Creative Boutiques Provide only creative services May subcontract from full-service agencies Strength is turning out creative work quickly
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Media Buying Specialize in buying media, especially broadcast time Agencies and clients develop
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This note was uploaded on 01/19/2012 for the course MKTG 4650 taught by Professor Tyramitchell during the Spring '12 term at Kennesaw.

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Full-Service - Full-Service Agencies Full range of marketing communication and promotion services Nonadvertising services Planning advertising

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