Lollipop Bling Uses Classical Conditioning

Lollipop Bling Uses Classical Conditioning - Reference...

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Lollipop Bling Uses Classical Conditioning
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Instrumental Conditioning Process Behavior (consumer uses  product or service) Positive or negative  consequences occur from  use of product, leading to  reward or punishment Increase or decrease in  probability of repeat  behavior (purchase)
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Kyocera Focuses on Negative Outcomes
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Shaping Shaping is the reinforcement of successive acts that lead to a desired behavior pattern
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The Shaping Process
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Cognitive Learning Theory Purposive behavior Insight Goal achievement Goal
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External Influences on Consumer Behavior Culture  Subculture  Social Class 
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Unformatted text preview: Reference Group Situational determinants Subculture Ads Reference Groups A group whose perspectives or values are being used as the basis for ones Judgments Opinions Actions Types of reference groups Associative Aspirational Disassociative Situational Determinants Usage Situation Purchase Situation Communications Situation Alternative Approaches Complimentary Approaches Participant observation Individual interviews Ethnographies New Methodologies Cultural influences Social influences Environmental influences New Insights...
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This note was uploaded on 01/19/2012 for the course MKTG 4650 taught by Professor Tyramitchell during the Spring '12 term at Kennesaw.

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Lollipop Bling Uses Classical Conditioning - Reference...

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