Most Often Used Coupons

Most Often Used Coupons - 16-3 FSIs are the Most Popular...

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Most Often Used Coupons Disposable Diapers Cereal Laundry Soap 16-1
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Coupon Misredemption and Fraud Customer redemption for a product or size not specified on the coupon Salesclerk redemption of coupons for cash Store managers gathering and redeeming coupons without the accompanying sale Criminals gather or print coupons and sell them to unethical merchants Web-source fraud , whereby coupons are produced and distributed online 16-2
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Coupon Distribution In order of usage Freestanding inserts (86%) In-store couponing (6%) Direct mail (2%) Magazines (2%) Newspapers (1%) Coupons inside/outside product (1%) Other methods (2%)
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Unformatted text preview: 16-3 FSIs are the Most Popular Coupon Type 16-4 Coupon Redemption Rates 16-5 Valpak Enhances Value of Coupons 16-6 In-Store Tear-off pads Handouts Dispensers Register printout Types of Coupons In/On-Pack Bounce-back Cross-ruff Instant 16-7 Cross-Ruff Coupons 16-8 Coupons are Available Electronically 16-9 Premiums An offer of an item, merchandise, or service, free or at a low cost, that is an extra incentive for customers Types of Premiums Free : Only requires purchase of the product Self-liquidating : consumer required to pay some or all of the cost of the premium 16-10...
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Most Often Used Coupons - 16-3 FSIs are the Most Popular...

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