Paid Search

Paid Search - Paid Search Online search-based advertising...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Paid Search Online search-based advertising Advertiser pays only when a Web surfer clicks on their link from a search engine page Search ads appear in a specified, sponsors-only area near the search results for that phrase Advertisers bid on search keywords Prices for popular search terms Background check - $1.18 per click Car loan - $1.34 per click Refinance - $4.46 per click 15-1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Rich Media Online Commercials Video on Demand Webisodes Other Forms A broad range of interactive digital media that exhibit dynamic motion, taking advantage of enhanced sensory features such as video, audio, and animation 15-2
Background image of page 2
PodCasting, RSS, Blogs, and More 15-3
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Web 2.0 – The Social Media Landscape 15-4
Background image of page 4
Social Media Internet Social Media Online technologies and practices that people use to share content, opinions, insights, experiences, perspectives and media themselves Created, initiated, circulated and used by consumers intent on educating one another about products, brands, services, people and other topics of interest 15-5
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/19/2012 for the course MKTG 4650 taught by Professor Tyramitchell during the Spring '12 term at Kennesaw.

Page1 / 10

Paid Search - Paid Search Online search-based advertising...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online