Public Relations

Public Relations - Public Relations Uses publicity and...

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Public Relations Uses publicity and other tools Special publications Community activities Fund-raising events Sponsorships Public affairs activities
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Personal Selling Person-to-person communication A seller attempts to assist and/or persuade prospective buyers to make a purchase or act on an idea
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IMC Audience Contact Tools
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Touch Points: Control vs. Impact
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Promotional program situation analysis Analysis of the communications process Budget determination Develop integrated marketing communications programs Review of marketing plan Advertising Sales promotion PR/ publicity Personal selling Direct marketing Advertising objectives Sales promotion objectives PR/ publicity objectives Personal selling objectives Direct marketing objectives Message strategy Sales promotion strategy PR/ publicity strategy Personal selling strategy Direct marketing strategy Integrate and implement marketing communications strategies Monitor, evaluate and control IMC Program
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Public Relations - Public Relations Uses publicity and...

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