Samsung Uses a Demonstration

Samsung Uses a Demonstration - Advertising Layout How...

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Samsung Uses a Demonstration 9-1
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Slice-of-Life Execution 9-2
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Test Your Knowledge Which of the following is an advertising execution approach  designed to illustrate key advantages or features of a product  by showing it in actual use?  A)  Comparison  B)  Demonstration  C)  Scientific evidence  D)  Straight-sell  E)  Animation  9-3
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Charles Schwab Uses a Form of Animation 9-4
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The Aflac Duck is a Personality Symbol 9-5
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Imagery Advertising 9-6
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Basic Components of Print
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Unformatted text preview: Advertising Layout How Elements Are Blended Into a Finished Ad Visual Elements Illustrations Such As Drawings or Photos Body Copy The Main Text Portion of a Print Ad Subheads Smaller Than the Headline, Larger Than the Copy Headline Words in the Leading Position of the Ad 9-7 Headlines That Grab Attention 9-8 Use of an Indirect Headline 9-9 This Ad Uses a Clever Visual Appeal 9-10 Ad Layout Headline Copy Visual Element Identifying mark Subhead 9-11...
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This note was uploaded on 01/19/2012 for the course MKTG 4650 taught by Professor Tyramitchell during the Spring '12 term at Kennesaw.

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Samsung Uses a Demonstration - Advertising Layout How...

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